The wall covering market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players
with prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their
market share and increase their profitability. The companies operating in the market are also acquiring start-ups working on Wall Covering technologies to strengthen their product capabilities.
Emissions regulations continue to shape industry
Coatings suppliers worldwide will continue to reduce the volatile organic compound (VOC) content of their products due to intensifying
regulatory pressure. As a result, water-based paints and powder coatings will gain market share at the expense of solvent-based products, especially in countries such as China, where environmental
legislation is becoming increasingly strict. Nonetheless, solvent-borne formulations will continue to dominate a number of specialty applications, including marine coatings, automotive refinishes,
and corrosion protection coating.
Natural products demand giving a new direction to the industry. Belka’s unique features, such as naturally, flameless, beautiful, easily applicable on any
surface etc.. give a great opportunity to inverters. The new product Belka collected all the great features on itself, according to demands of the market. Not only the growing demand for natural
products, but also healthy products, products that allow beautiful design, and the demand for easy-to-apply products can have a rapidly growing market share.